The digital world is so busy banging on about disruption and game changers and growth hacking and transformation that maybe it's forgotten the fundamentals.
Why people communicate and why content matters.
And what really gets them laughing, bitching, sharing.
What gets them LOLing to incontinence, bellyaching like severe PMT, or spreading s**t like Monty Don with a new pitchfork and fresh manure.
We too easily forget that it is great content – in its many forms – that often makes the digital world go round. Because content is more than king.
Anna will be taking you through the five fundamental features of great content and how you can apply them in your work. By the end, you'll have found your own inner content geek, and will be ready to unleash it in all you do.
Anna is a content marketing specialist who draws on her background in journalism and analytical work to produce content that inspires action.
A fan of talking with people, not to them, Anna believes today's content is both an art and a science and she loves how technology helps her achieve this.
She hates the misuse of the word 'leverage', would have margherita pizza as her last meal, and is prone to saying 'I can hear you Clem Fandango' when a caller queries the phone line.