From the Twitter Whale to the Dumpling emoji, the Fortune Cookie emoji to the newest Bubble Tea emoji, Yiying Lu has created iconic designs & brands which transcend linguistic barriers, delight worldwide audiences, and connect people as a global community. In this talk, Yiying will share the creative journey behind her iconic design above 🐳 🥟🥡🥠🥢, how she applied art and design to ultimately create community, solve problems, and tell cultural stories. She will share the story of creating the Twitter fail whale, breaking down her creative process for designing the official dumpling emoji, chopsticks, fortune cookie, take-out box, and the latest bubble tea emoji.
Yiying grew up in Shanghai, China, and was educated in Sydney, Australia, and London, UK. Currently based in San Francisco as the founder and creative director of her bilingual (English & Chinese) creative studio, specializing in cross-border branding, marketing, innovation talks, design workshops for corporations such as Apple, Adobe, Google and Salesforce. Yiying also speaks at conferences around the world on Cross-Cultural design and innovation, including TEDx Palo Alto, SXSW, Adobe MAX, Web Summit and so on.